Whisk and Pin

Powerful packaging for full-bodied biscuits

Our client asked for packaging that would differentiate their naturally hunky cookies from the competition and validate a high quality price. Lacking the sales that they expected after their original launch, they asked us to step in and step up their brand value.

These cookies are 100% handmade in the blue mountains so we developed the logo design using a handcrafted and colonial-looking lino stamp. We chose transparent packaging panels that show off the nutty and fruity chunks in these cookies in a natural brown bag paper that suggests its simple and artisan origin.

After the launch of the new brand and packaging design, Whisk and Pin reported a 200% increase in sales and are growing their product line. They have also recently opened a new shop in Sydney to sell their delicious products called 'The Rocks Gourmet Gallery'.