National Gallery Maquette Exhibition 2017

One plinth, five ideas, one winner

The Fourth Plinth in Trafalgar Square is famous for the public exhibition of contemporary art that speaks to Londoners. But how do they get there? To be chosen for the plinth, finalists need to exhibit their artwork on maquette scale in public view and then be selected by the Fourth Plinth panel.

The Brand Foundry was proud to be the exhibition designers of the shortlist exhibition which in 2017 was held at The National Gallery. Putting on this exhibition always needs careful planning but using National Gallery as a venue meant coordinating around peak visitor hours and with rigorous health and safety protocols in mind.

With 2,500 public feedback forms submitted in the first weekend, the exhibition needed to succeed as an effective display of the artists’ work and at the same time be robust for large visitors numbers. And ultimately allow people to imagine the maquettes as they should be - out in the open, up high and for everyone to see.

After an intense three month exhibition period, the winners were chosen - two stunning works: THE END by Heather Phillipson and The Invisible Enemy Should Not Exist by Michael Rakowitz.