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The financial services industry competes in a changing market place; stakeholders are becoming more sophisticated, competiton is more intense and institutions are able to provide a more comprehensive portfolio. It is essential therefore that organisations understand and respond to the opportunites that this market provides.

To convey the unique capabilities of Santander in this volatile environment, the Brand Foundry has helped in delivering a complete shareholder communications programme which has leveraged the visual identity and communicated the breadth of the whole company.

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