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Transport for London

Set up by Transport for London, East Thames Buses has successfully used its identity to signal a new vision and approach to delivering a high quality transport service to an increasingly disillusioned public.

"During the initial start-up, the adoption of the new identity played an important role to instill confidence in the staff of our long-term aims and aspirations. In addition it helped us to overcome the credibility problems inherited from the previous private operator, through the development of a strong ‘fresh start’ brand identity for our staff and customers alike." Fergus Robertson General Manager, East Thames Buses

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